There’s a reason why buyer avatars / customer avatars / audience avatars are widely used in various marketing activities. They work.
A customer avatar (sometimes referred to as a buyer persona, marketing persona, or customer profile) is a representation of the ideal customer you want to target—the type of person you want to purchase your products or services. If you’re still not sold on the idea, then here are 4 pro-avatar reasons which may help you change your view.
1. You’ll understand their needs
Creating buyer avatars isn’t necessarily simple. You don’t just put a name on your target audience and call it a day. Instead, you’ll be writing down the details of what makes this avatar a great representative of your audience.
You’ll note down their job title, their avatar demographics, their goals and challenges, their values and fears, and so much more. When you have all these details down, then you can easily understand their needs. And you’ll be able to craft content that will fulfill these needs.
2. You’ll know where they are in the customer journey
Having a sales funnel in place is important for brands of all sizes. Knowing which stage your ideal customer is currently in will help you customize content based on where they are in the funnel.
Are they still in the Awareness or Consideration stage? Or are they about to decide? Create content based on these stages and lead your avatar down your funnel.
3. You can build a better marketing plan
Without knowing your audience’s specifics, it would be near to impossible to develop a marketing plan that caters to your audience. A great marketing plan will allow you to conquer your audience, but you need to know who your audience is so you can successfully carry out this plan.
It’s kind of difficult when you think about it. But the point is you can always adjust your plan as you go along. Sooner or later, you’ll know your audience, and you’ll be able to make the perfect marketing plan to draw them into your business!
4. You’ll get better and more qualified leads
When you’re targeting the right kind of people, then it follows that you’ll also be getting better and more qualified leads. Your content is made specifically for them. They can relate to your content because it provides a solution to their problems.
Therefore, you’ll have people signing up to be your customer or your client, simply because you were able to address their needs. All thanks to your avatar-based content marketing plan.
A Customer Avatar is:
· An integral part of your total marketing strategy
· A fictitious person with wants, needs, and pain points
· A comprehensive profile of a single individual who represents your target audience
· A complete outline based on data and research
· A best-case scenario (i.e., someone who spends a lot, signs up for subscription purchases)
Thoroughly exploring your customer avatar can help you to find their need and fill their need more accurately. Discovering your customer avatar should be one of the initial steps in building your marketing strategy. In the long run, it will save your company time and money—in addition to positioning your company to increase its sales revenue.