On-page search engine optimization is one of the key methods for business owners to improve search engine visibility of their site. However, on-page SEO often entails technical skills, and many business owners are not champing at the bit to jump into the excruciating task of HTML coding.
What if a techie friend has already performed the on-page optimization and now you want to know how you can contribute to the "search engine friendliness" of your website? Off-page optimization is the next step. The key to off-page optimization is the acquisition of one-way backlinks on high domain authority websites. These need to be one-way as opposed to reciprocal links. The days of link trading have gone the way of the dodo. Why? This is how many of the major search engines such Google, Yahoo! and Bing rank websites. The more backlinks from relevant sites with high domain authority, the better.
So how exactly do you acquire these backlinks? It's not an easy task, but it's less tedious than HTML if you are not the techie type. Here are some off-page SEO tips:
1. Article Guest Posting
Content is king. Article guest posting is a two-step process that entails 1) Writing a relevant article, and 2) Outreach to websites within the niche to have the article placed on the site. Producing quality content and placing it on a quality site with a high domain authority can provide your site with the necessary “link juice” to ascend the ranks in the SERPs (i.e., Search Engine Results Pages). When writing articles, you should make sure that the articles are relevant.
Like article guest posting, this is another content marketing strategy. Blogs are a vital component in the SEO expert’s tool kit. Aside from being easy-to-update, they can be more conversational to engage the reader on more of a personal level. You can choose to set the informal dialog which can be accomplished through readers leaving comments and replying to the comments. This is what also keeps blogs fresh and search engine friendly. Maintaining a blog that's relevant to your site content will push your website upward in the SERPs.
3. Forum Participation
Look for forums that are relevant to your website's content and keep on sharing information that will be indispensable for the members of the forums. Your signature that includes a hyperlink to your website will complement your off-page SEO campaign. Keep it simple and make sure that it conveys something about your website. Learn how to hyperlink to make it easy for the people who want to visit your site. In some cases, it is more user friendly to use a URL shortener such as bitly.com.
The secret to success in off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since your website's popularity. If you discover that you don't enjoy this type of manual labor, there's always plan B: Hire someone to do the dirty work for you.