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Using Effective E-Mail Advertising to Avoid the “Pay-Per-Click Paradox”

By on August 6

by Michael Leggs Nowadays, pay-per-click (PPC) or cost-per-click (CPC) advertising on major search engines is seen as a standard part of many companies’ media mixes. What many savvy marketers have come to realize lately is that a professionally crafted, stand-alone ad delivered to a solid, highly responsive opt-in e-mail list of subscribers can cost less […]

Reputation Management: The Best Protection Against Negative Reviews Fueled by Groupthink

By on June 11

by Michael Leggs What would you do if your business started receiving a flurry of bad reviews on the internet? What would be your game plan to address the snowball effect of negative comments on social media sites such as Yelp and FourSquare? You need to have a strategy in place before such events occur. […]

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